The East African market which typically shuffles between a couple of beverage choices has now developed a craving for other alcohol options, forcing brewers to adjust to a market where the tastes of its customers are ever-changing. Coupled with the economic situation in the country that is forcing people to cut back on lifestyle choices, the players in this market are currently facing challenges they are not accustomed to. The Ugandan alcohol industry, which has been controlled by two European giants for the longest time, now has smaller competitors manufacturing spirits and wines aimed at young customers, resulting in severe rivalry.
Uganda’s Alcohol Market is Experiencing a Paradigm Shift Driven by Some Dynamic Market Forces
