The rise of the digital age comes with advanced marketing strategies that may be more effective and speak direct to your target market. Influencer marketing, a fresh form of advertising is slowly being adopted by brands but when it comes to generating revenues how effective is it?

CNBC Africa
CNBC Africa is an African television network for Sub-Saharan Africa. It was launched by CNBC and Africa Business News LTD on June 1, 2007. CNBC Africa is headquartered in Sandton, Johannesburg.