Founded by Kenfield Griffith and Louis Majanja, tappi allows SME owners to download its app, add their “look and feel”, and promote their business through a three-step process that goes to Google Ads, Facebook Ads, and Instagram Ads using airtime credit or mobile money. Since its inception in 2022, tappi has been on a rapid growth journey capturing verified reviews on over US$3 million consumer transactions and engaging with over 150,000 consumers. Disrupt Africa reported in December the startup had raised US$1.5 million through an oversubscribed pre-seed round of funding, and it has now made Ivory Coast its third market, having already moved into Nigeria. For as low as US$8 per month, Ivorian MSMEs can now receive access to tappi’s SaaS and enterprise-grade tools, empowering them to generate SEO-optimised websites in less than two minutes, distribute online ads and secure access to a host of additional digital services. Through tappi’s partnership with MTN Ivory Coast, the telecom’s 17 million customers in the country will also be able to access these services via integrated data bundles.
