Hilda Effiong Bassey loves Nigerian cuisine, and she thinks the world should too. To draw attention to its wonders, she decided to embark on a 100 hour marathon of cooking with a goal of setting a new world record. The chef, known on social media as Hilda Baci, started cooking on Thursday and continued until Monday – creating more than 55 recipes and over 100 meals designed to showcase the best of Nigerian cuisine in the marathon kitchen session. The record to beat – 87 hours and 45 minutes – was set in 2019 by Indian chef Lata Tondon who posted a message of support to Bassey during her attempt. Celebrities including musician Tiwa Savage and local politicians visited Bassey during the cooking challenge.