Physical And Mental Health

New Ways Africans Are Splurging On Their Physical And Mental Health

You don’t need to visit every country in Africa to realise how many Africans are spending good money to stay in their best health. All it takes is a quick scroll through social media, and you’ll see the magnitude of the growing health-oriented culture sweeping across the continent. As more Africans become increasingly discerning about what they put in their mouths, healthy eating is turning into a lifestyle for those who can afford the price tag it comes with. The health and fitness industry is among the most profitable industries in Africa. Consider the latest report by The Economist that gym companies in South Africa rake in more than US $900 million in revenue every year. The Africa Yoga Project, an initiative launched in 2007 to empower the youth, has grown into a continental phenomenon reaching out to various communities and teaching people about the benefits of the ancient tradition that dates back 5,000 years.


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