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Trademark Africa

Finland Signs Funding Deal With Trademark Africa To Enhance Trade In Africa

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To unlock Africa’s economic potential through reducing the time and  cost of cross-border trade, the Finnish Government has today announced 12 million Euros in funding  to TradeMark Africa (TMA). The funding will support projects aligned with TMA’s third strategic plan  (2023 – 2030) which will advance inclusive, clean, and digital trade in Africa.  

The announcement was made in Naivasha by Finland’s Minister for Foreign Trade and Development,  Ville Tavio, alongside the TMA CEO, David Beer. The Minister expressed his satisfaction at the progress  and impact of projects supported by Finland through TMA, noting that the renewed support resonates  with Finland’s commitment to championing sustainable development and economic growth in Africa. 

The Minister expressed his congratulations and support for TradeMark Africa, stating, “I want to  congratulate TradeMark Africa for its good work and to announce that Finland will be by your side. I  am happy to see TradeMark Africa being at the forefront of trade facilitation work.” He further  emphasised the importance of technology, noting, “Now, the digitalisation is brought to the center of  the activities. Harnessing the new technologies is a key to surpasssome of the challenges faced by the  African Continent.” 

Minister Tavio also highlighted the mutual benefits of TradeMark Africa’s efforts, saying, “We believe  that TradeMark Africa’s work also benefits us directly. The increased economic activity in this part of  the world creates more opportunities for our companies as well. Finland is proud to be part of your  success story of regional economic integration.” 

This funding is particularly timely as TMA designs new projects that are expected to generate impact  in the context of the African Continental Free Trade Area (AfCFTA). 

TMA CEO, David Beer, praised Finland’s long-standing support, which has delivered projects that have  driven down the cost and time of trading across borders in the region, and boosted trade between  Africa and Europe. 

“This partnership allows us to deliver real results for businesses in Africa. We have seen dwell times at  major ports reduce, and the time and cost of transporting goods along East African corridors go down  significantly. These successes increase margins for exporters, and build trade flows. As we expand our  operations across Africa, we are grateful for Finland’s strong continued commitment to taking down  trade barriers in Africa,” Mr. Beer remarked. 

Over the past ten years, Finland has contributed over 26.9 million Euros ($29 million) in core funding  through TMA, which has facilitated innovation, sustainability, and cross-border collaboration, resulting  in empowered enterprises. These interventions include digitisation of port systems, construction, and  operationalisation of one-stop border posts (OSBPs), support for women in trade, among others. 

Since its establishment in 2010, TMA has implemented initiatives aimed at increasing efficiencies  through physical and digital infrastructure development, enhancing trade policies, and building at the  ports of Mombasa and Dar es Salaam. TMA has also supported implementation of customs systems  for revenue agencies such as Kenya Revenue Authority’s Integrated Customs Management System  (iCMS), Uganda Revenue Authority’s Asycuda World System, and national electronic single windows in Uganda, Rwanda, and Burundi. 

About TradeMark Africa 

TradeMark Africa (TMA), formerly TradeMark East Africa, is a leading African Aid-for-Trade organisation  that was established in 2010, with the aim to grow intra-African trade and increase Africa’s share in  global trade, while helping make trade more pro-poor and more environmentally sustainable. 

TMA operates on a not-for-profit basis and is funded by: the Bill & Melinda Gates Foundation, Canada,  Denmark, the European Union, Finland, France, Ireland, the Mastercard Foundation, the Netherlands,  Norway, the United Kingdom, and the United States of America. TMA works closely with regional and  continental inter-governmental organisations, national Governments, the private sector, and civil  society. 

Since its inception, TMA has delivered substantial gains for trade and regional economic integration in  East Africa and the Horn of Africa, including a reduction of 16.5% in cargo transit times on the Northern  Corridor from Mombasa to Bujumbura, and a reduction of an average of 70% in the time taken to cross  selected one stop border posts. TMA officially launched its continental-wide shift and rebrand in West  Africa in January 2023, with Ghana being the first country of operations in the region. 

In 2022, TMA set up a catalytic finance company – Trade Catalyst Africa – that will pilot commercially  viable projects for creating trade infrastructure (both physical and digital) as well as increasing access  to Trade Finance for Small and Medium Enterprises (SMEs). 

Both TCA’s and TMA’s headquarters are in Nairobi, Kenya. Offices are in: EAC Secretariat – Arusha,  Burundi, the Democratic Republic of Congo, Djibouti, Ethiopia, Ghana, Malawi, Rwanda, Somaliland,  Tanzania, and Uganda, with operations in Mozambique, South Sudan and Zambia. For more  information, please visit www.trademarkafrica.com

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