Last month’s state visit of Kenyan President William Ruto to the US is yet another demonstration of Africa’s rising global economic importance especially to the U.S. African economies continue to grow rapidly due to a young tech-savvy population, the Mobile money boom and improving infrastructure.
The Continent offers a unique landscape for U.S., global and Pan-African governments and businesses seeking strategic advantages, new market expansions and intra Africa trade. However, navigating the dynamic Africa business landscape requires business cultural intelligence and a deep understanding of local opportunities, challenges and trends.
To address this need, Allison, a global integrated marketing and communications agency, with operations across 50 markets throughout U.S., Latin America, Europe, Asia, Middle East and Africa, has launched its inaugural Africa Business Cultural Intelligence Report: Insights into Navigating Africa’s Diverse Business Market. The report provides global and Pan-African businesses with the business cultural intelligence and local market knowledge needed to make strategic business decisions. With these business decisions, there is the need for informed and strategic PR and communications, which is needed for long-term success in the region.
“Navigating the Continent requires a nuanced understanding of its vast business opportunities and challenges”, says Claudine Moore Allison, Managing Director, Africa. “We want to share insights and knowledge to help more companies to launch or scale in Africa, knowing that public relations and communications are crucial to long-term business success in the region”.
The report is published on the heels of Allison, recently receiving a Certificate of Excellence at the 2024 SABRE Awards for launching Dexcom G7 a continuous glucose monitoring system in South Africa, bringing the game changing technology to South African’s living with Diabetes for the first time.
The report is available for download on www.allisonworldwide.com and authored by Claudine Moore, Allison’s Africa Regional Lead, David Idagu and Africa NXT Founder, Ngozi Odita. Unlike most reports on Africa, Allison’s inaugural Africa report goes beyond the big five African economies and covers Kenya, Nigeria, Democratic Republic of Congo (DRC), Morocco and South Africa. This provides a nuanced overview of the Continent, representing East, West, South, North and Central Africa.
Highlighting that Africa is not a monolithic Continent, the comprehensive report covers the Business Growth Drivers, Media Landscape, Tech Ecosystem and Female Entrepreneurship in Kenya, Nigeria, DRC, Morocco and South Africa. There is also a section on the growing importance of the U.S. African Diaspora.
Businesses and organizations who seek more information on the diversity within the Continent, and seek opportunities in Africa’s dynamic and rapidly evolving markets can download a complimentary copy of the report at https://www.allisonworldwide.com/africabizreport/.