Culture Management Group have announced the second annual Afrochella festival. Afrochella is set to return to El-Wak Stadium in Accra, Ghana on December 29, 2018, beaming with millennial talent from and within Africa. This one- day festival welcomes multi-generations around the world to celebrate African culture through Art, Fashion, Food and the universal language, Music.
Afrochella made its debut in December 2017 as 5,000 people from all over the world descended into the Accra Polo Club, to end the year in the most spectacular way imaginable. Last year’s acts included the late Ebony and some of the country’s emerging talents; King Promise and Kwesi Arthur.
Afrochella’s charity partner this year will be Water Aid; a nonprofit whose mission is to make clean water, decent toilets and good hygiene reasonable to everyone. Since 1981, WaterAid has reached 25.8 million people with clean water and 25.1 million people with decent toilets. Afrochella will donate a percentage of ticket sales to Wateraid in support of making clean water, decent toilets and good hygiene available to everyone.
September 2018 will mark the opening of the official Afrochella Pop-up shop. A range of merchandise will be available to buy online, in-store (in Accra Ghana) and at the festival, itself come December. Tickets are available for purchase here, starting from $10 (50GHC).
Culture Management Group is an Accra, Ghana-based Media Management Company that provides a range of services from consulting, media marketing, branding management, to content curation. The company aims to galvanize talent from and within Africa. The goal is to curate a creative space that allows the growing African talent to connect & work with like-minded individuals all over the world for the growth of Africa. Culture Management Group, with platforms such as Afrochella Festival, will advocate for increased communications between natives abroad and entities within Ghana to streamline investment and tourism opportunities.