ConceptLink: “We’re Here to Challenge Some of the Myths About Africa.”

by ConceptLink

“There are roughly one billion people in Africa, plus approximately 200 million Africans in the diaspora. In my view, that equals 1.2 billion opportunities to make a difference.” – ConceptLink’s CEO, Jerryanne Heath

It was 2005, and Jerryanne Heath had just finished a volunteer trip in South Africa with Habitat for Humanity. In less than seven days, she and a group of 15 people built two homes for needy families in a township outside of Durban. The experience left a lasting impression; Jerryanne was inspired by how a small investment of time and funds could make a significant impact in an underserved community, especially in Africa.

Two years later, that experience still resonated with her. In 2007, she turned down a promotion at her Wall Street employer and committed herself to utilizing her business acumen to benefit the continent. Shortly after that decision was made, ConceptLink was born.

ConceptLink is a social impact strategy firm that brings an unprecedented level of rigor and professionalism to Africa’s social sector. The firm’s approach to fundraising, event management, and communications strategy is deeply rooted in a belief that its clients are capable of creating positive change in the communities they serve. ConceptLink’s role is not to “save” these organizations, but to help them sustain that change by taking a strategic approach to their operations.

Now in its fourth year, ConceptLink is pleased to announce the launch of its new website, www.conceptlink.com. The website redesign marks an important milestone in ConceptLink’s history of helping African social good organizations raise their profile, finance their programs and build loyal supporters.

“We consider ConceptLink to be a special kind of consultancy, and it was important for our branding and communications to reflect our uniqueness. In developing this website, we wanted to go beyond “design” and create a platform to showcase the work of our clients and to articulate how we have helped them achieve their long-term objectives. Our new website makes it easy for Africa-interest organizations to understand our values, our services and how we can help them achieve greater impact in their communities.” said Jerryanne.

The website features a bold new design offering easy access to updated information on ConceptLink’s clients, experience, team, and insights. Special features include case-studies and blog articles on a variety of topics including nonprofit fundraising, brand communications, grant-making, social entrepreneurship and much more.

In celebration of the new website, ConceptLink is offering a special discount of 15 percent on its newly released "Finishing Touch" package—a service designed to put the finishing touches on fundraising and brand-building events. This service is currently available for Africa-interest organizations in the New York area and will be expanding to more cities in the near future.

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Questions? Comments? Email us at info@conceptlink.com