World Cup Travel Tip

Summary:  Africa.com brought Cell C's World Cup cell phone deal to an international audience.


Strategic Focus:  PR Tool, Marketing Tool


Client Objectives:  Generate awareness of Cell C's World Cup promotional deal among travelers prior to their arrival at the airport in South Africa.


Africa.com Solution:

• Developed "Travel Deal of the Month" to highlight Cell C World Cup promotional deal available to travelers as they landed at South Africa's major airports.
• Placed the deal highlight above the fold on the homepage.
• Provided further deal details deeper in Africa.com site, with link to the Cell C website.
• Created context for the deal within broader travel tips and content specially created for World Cup travelers.