World Cup Accommodations

Summary:  Africa.com brought Thebe Tourism's world class small hotels to an international audience ahead of the World Cup in South Africa.


Strategic Focus:  PR Tool, Marketing Tool


Client Objectives:  Generate awareness of Thebe Tourism's World Cup promotions, and generate bookings.


Africa.com Solution:

• Developed a dedicated section on World Cup accommodation exclusively for Thebe properties across South Africa.
• Highlighted offerings above the fold on the homepage.
• Created context for the Thebe propertes and promotional offers within broader travel tips and content specially created for World Cup travelers.