Where To Eat at the World Cup

Summary:  Nando's was looking to reach American visitors to South Africa for the World Cup. Africa.com created an advertorial with Nando's singular video ads to recommend the Nando's experience to World Cup visitors.


Strategic Focus:  Brand Awareness, PR Tool


Client Objectives:

• Introduce the Nando's experience to American visitors unfamiliar with the Nando's name and delicious chicken.  
• Increase usage of Nando's mobile app.

Africa.com Solution:

• Profiled the Nando's brand above the fold on our specially-created World Cup section.
• Developed content focusing on the unique tastes of Nando's menu, as well as the cheeky brand voice highlighted through Nando's video ads.
• Directed users to the Nando's mobile app developed specifically for World Cup visitors to locate a Nando's near the multiple World Cup stadiums across South Africa.

Results:

• Africa.com delivered an engaged audience to Nando's during the lead up and height of the World Cup.
• Africa.com delivered a CTR that exceeded the advertiser's expectations.