Retool Your School

Summary:  Africa.com worked with Home Depot to deliver a multi-cultural targeted branding campaign for the Retool Your School HBCU-targeted program.


Strategic Focus:  Brand Awareness, PR Tool


Client Objectives:

• Introduce Retool Your School to Africa.com's diverse audience.
• Drive traffic to the Home Depot website.

Africa.com Solution:

• Africa.com ran a campaign across the site with Home Depot Retool Your School multi-cultural brand promotion ads.

• Africa.com delivered a CTR throughout the duration of the campaign that exceeded the advertiser's expectations.