NJ/NY Entertainment Campaigns

Summary:  Africa.com has worked with the New Jersey Performing Arts Center to deliver multiple performance-specific and geo-targeted advertising campaigns.  These performances have included the Soweto Gospel Choir, A King Day Celebration, and Sing the Truth.


Strategic Focus:  PR Tool, Marketing Tool


Client Objectives:

• Increase awareness of upcoming performances at NJ PAC with a relevance to Africa.com's audience. 
• Drive traffic to the NJ PAC website.

Africa.com Solution:

• Africa.com ran a campaign across the site targeting users in the New York/New Jersey area.

• Africa.com delivered a CTR throughout the duration of the campaign that exceeded the advertiser's expectations.