Africa's Premier Hotels

Advertising on the Homepage

Article on Africa.com Blog

Summary:  Africa.com worked with Sun International to familiarize American travelers to Africa with the Sun brand - Africa's leading 5-star hotel chain. Africa.com created ad copy that spoke directly to this group and their needs. Africa.com further contextualized the brand for users through an exclusive interview with the head chef at a leading hotel.


Strategic Focus:  Brand Awareness, PR Tool


Client Objectives:

• Introduce the Sun International brand as well as specific hotels to American travelers to South Africa, Nigeria, Botswana, and Namibia.
• Drive traffic to the Sun International website.

Africa.com Solution:

• Sun International is Africa's leading hotel chain. As a brand less known to American travelers, Africa.com crafted an experience for users that tied together both banner advertising and content.
• We worked with Sun International to create advertising that addressed the particular questions and concerns of Americans traveling to Africa.
• Africa.com created rich content for travelers through the Africa.com Blog. We featured an exclusive interview with executive chef Dallas Orr of the Table Bay Hotel in South Africa, one of Sun International's leading hotels. This content was highlighted across prime areas of the Africa.com site. 

• Africa.com delivered a CTR that exceeded the advertiser's expectations.
• Engagement with the campaign improved upon strategic changes to the creatives, and through the unqiue tailored content.