At great companies, management teams focus on a few ways to differentiate themselves from their competition: they then translate those into front-line routines, they make sure the organization supports these routines (or gets out of the way), and they thrive on customer feedback, improving their routines over time.
If you’re like many consumer products executives, the thought of pursuing growth in the rest of Africa seriously slows down when you consider the poverty, famine, political instability and risk–factors that would worry any business leader. But over the past decade, the continent has undergone a quiet–yet dramatic–evolution that makes it worthy of reconsideration.
Written by two partners from Bain & Company, Andrew Tymms and Tiaan Moolman describe what research needs to be done before investing or selling in Africa.
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